Chic and fair in Währing

Green Fashion in the 18th district, this is Neubauer fashion. The times when you have already recognized eco-fashion from afar are long gone. The design is as important today as the sustainable background. You can convince yourself of this on the Währinger Straße and in the Inner City at Neubauer Mode.

How it came and how the change took place from a conservative ladies fashion business to a sustainable fashion business with style, Michaela Neubauer, the owner of Neubauer Mode, tells you personally today.

Shortly introduce your product…

You will find a wide range of fair traded clothing here. Fair to the people who produce them and fair to the environment.

What is so special about your product?

The models selected by us correspond to our taste. We do not want to sell what we do not like and which do not convince us. Our style would be called casual. We do not wear elegant clothes – that would not suit us ...

How did you get the idea to sell exactly this product?

Since I took over the business from my parents and was already wrapped up here by my mother – I was slowly growing in.

Why did you choose Vienna as location?

Since I live in Vienna and the location was already given.

Is there something special abou the location of your company?

We run two shops. One in Währing and one in the Inner City. The range is basically the same - apart from the recently introduced collection of men, which is only available in Währing.

Please tell us more about the history of your company …

From the conservative ladies fashion business of my parents, we have slowly developed into a sustainable fashion business with „Pfiff“.

3 words that descibe your company …

sustainable, fair, casual

Where to buy your products?

In Währinger Straße 77, in the 18th district and in Naglergasse 5, in the 1st district.

Online you find us at

Neubauer Mode in Währing

Michaela's personal Vienna insights

Why I like living in Vienna ...

There is hardly a city of this size where it is as comfortable as in Vienna.

What do you like about the city?

The Wienerwald as a recreational area and the vineyards are wonderful to relax and ensure a good air quality.

My personal Vienna tip …

Walk up the Nussberg and enjoy the wonderful view over Vienna.

My favorite place in Vienna ...

Oh this I will not reveal - only so much: it is in the green.

My favorite restaurant in Vienna ...

At the moment the Cafe Himmelblau at the Kutschkermarkt.

Neubauer Mode - mehr als nur Mode