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Clemens Mayer - guterzweck: helping made easy

Social Business - Social Media. For Clemens Mayer, owner of an advertising agency, this means not only his company focus on consulting for social media topics, but social business goes much further for him.

With his heart project guterzweck.at he creates the connection of persons who want to help, with whom help need. But let himself tell you more about that now.

Clemens Mayer - Online Unternehmer aus Wien

Your name : Clemens Mayer


Your profession...

I own an advertising agency specializing in social media marketing. In addition, I launched the social initiative guterzweck.at (good purpose) in summer 2017.

Where were you born?

In Vienna.

What is so special about your work? What do you like about it? How did you get the idea doing this?

The special thing about the work in online business is that you have a lot of freedom in the design of work and your working hours. But that also requires a high degree of time management and discipline.

I have always been online a lot. As more and more people in my circle of friends and acquaintances asked me for advice, I decided to make my knowledge available to companies.

What is really my heart project is guterzweck.at.

In my environment, there were many people who wanted to help, but did not know exactly how, where and what they can actually do. Since there was no such platform in Austria, I decided to start the social initiative guterzweck.at. The aim of the platform is to help especially younger people to show them the possibilities how to engage and make this as simple as possible. The categories are divided into donation, donation of goods, time donation and blood donation. In addition, we organize interesting and varying competitions with selected partners in order to draw even more people's attention to this important and current topic.

If you want to support the project, you can do that with the purchase of products through our shop. In addition, you will find us on Facebook and Instagram at guterzweck. And you can also register for our newsletter to be always up to date.

Do you have a typical day?

No – but usually a laptop is involved.

Something special to remember....

The first time a person, whom I did not know until then, approached me and congratulated me on the social project guterzweck.at. It's amazing to put ideas into practice and see how they're accepted.


3 words that describe me

determined, humorous, creative.

Why I like living in Vienna ...

Because Vienna has a very high level of quality of life!

What do you like about the city?

The mentality of the people.

guterzweck - helfen leicht gemacht

Clemens' tips for Vienna


My personal Vienna tip …

There are many ... Schönbrunn Palace and St. Stephen's Cathedral must be seen.

My favourite place in Vienna

There is not the one favorite place for me as there are so many great places in the city.

My favourite restaurant in Vienna …

The Gasthaus Stafler! Great South Tyrolean cuisine, a real insider tip!